Back to All Projects
Financial Technology
Aurora — Fintech Brand Overhaul
Client
Aurora Financial
Duration
6 weeks
Year
2025
Services
Brand Identity, Design, Marketing
Key Impact
$28M
Series B Raised
12
Press Mentions
6 weeks
Completion Time
01. The Challenge
Aurora was preparing for a Series B raise and needed to position itself as a premium, trustworthy fintech brand rather than just another startup. Their existing brand felt generic and gave no sense of the sophistication of their underlying technology.
02. Our Solution
We developed a completely new visual identity system rooted in precision and transparency — the two things fintech customers care about most. The brand system included typography, color, iconography, and detailed usage guidelines.
03. Final Outcome
"Aurora successfully closed their $28M Series B round. The new brand was credited by their lead investor as a 'significant confidence signal'. Press coverage across 12 publications."